Probably one of the most striking color ranges on retail shelves, the new range of Be Gorgeous shampoos, conditioners and hair enhancing products which are available, exclusively in Sainsbury’s, offer new formulations and benefits and striking new packaging. Moving from a more formal hair care regime to encourage a mix-and-match approach for customers, the whole range is imbued with a sense of fun and humor, echoing the personality of the popular hairdresser whose name it carries.
