Pomegreat Revamps to Celebrate Launch of Ruby Orange

The new Pomegreat juice, Pomegranate & Ruby Orange, will drive sales and enhance retailer profits in the category by offering the consumer more variety when choosing exotic juice.

09/07/08 Pomegreat & Ruby Orange will be available in store from July and the product is set to tap into the increasing demand for adult juice drinks.

The new variant will offer an accessible flavour that is premium, natural and healthy.

Speaking of Pomegreat & Ruby Orange launch, Rob Sutton Marketing Director of Pomegreat said: “Whilst the British palate has become more exotic, orange juice still remains a core family breakfast staple. By launching an accessible new variant we hope to encourage trial with our current buyers and add incremental growth which will drive the pomegranate juice category forward by attracting new consumers to the market.”

Commenting on the packaging revamp Rob Sutton continues “The lively, refreshed packaging will help to increase shelf stand out, whilst communicating the added health benefits of the juice and the natural fruit sugars and flavours that it contains.”

Pomegreat is a product that is popular with the consumer, it currently holds nearly 75% value share of the £20.9 million ambient multi-serve pomegranate juice drinks sector.

The new Pomegreat juice, Pomegranate & Ruby Orange, will drive sales and enhance retailer profits in the category by offering the consumer more variety when choosing exotic juice.

The Pomegreat ambient range, listed in all major multiples, many independents and the health food trade, now includes five variants – Pomegreat Original, Pomegreat & Blueberry, Pomegreat & Raspberry, Pomegreat & Ruby Orange and Pomegreat & Acai.