Popular classic in novel new guise - After Eight

After Eight, the classic mint-choc treat, has gone cubic! This popular brand has been launched in the German market with innovative new packaging. The new design has won acclaim among consumers and packaging experts.

After Eight, the classic mint-choc treat, has gone cubic! This popular brand has been launched in the German market with innovative new packaging. The new design has won acclaim among consumers and packaging experts. A winner in the recent World Star Awards for packaging, the striking new package is based on Neocart board from Stora Enso. Nestlé is moving fast to attract consumers looking for an appropriate but different take-along gift. Many consumers have exchanged the traditional bunch of flowers for an elegant chocolate or confectionery box and this trend is being supported by increasingly attractive packaging constructions and designs. The latest from Nestlé is the new 333-gram After Eight gift box. The launch of the new packs in Germany is being supported by an extensive advertising campaign and large-scale in-store displays.