Rapid Action Packaging (RAP) Launches New Kraft Range

RAP is now launching its new stock, Kraft effect range of packaging solutions for the independent sector.

22/05/08 Following a long tradition of innovative and ecologically sound product inventions, RAP launched a new division last autumn to work with distributors who provide solutions to the independent retail sector. RAP is now launching its new stock, Kraft effect range of packaging solutions for the independent sector at Caffè Culture 2008, to be held at Olympia on 21-22 May 2008 (Stand B8, Ground Floor).

RAP recognized that the independent ‘food on the go’ sector is immense, consisting of retailers with between one and 50 shops. Since these operators are unable to commit to the order quantities typically prescribed by RAP when selling bespoke products into its traditional market of the multiples, RAP has devised a range of stock, Kraft effect products for the independents, which give smaller retailers access to RAP’s renowned range of high end, environmentally responsible packaging for their baguette, wrap and sandwich ranges. In order that independent retailers might gain access to this innovative new product range, RAP has established a dedicated division to sell into the packaging distributors who typically supply the owner operator marketplace.