New Image of Dobrawa

The new design of the packaging also involved a change of print technology previously used offset printing has been replaced by flexography.

24/05/08 The Studio DN advertising agency has designed a new layout for the packaging of Dobrawa mineral water. The main purpose of the changes was to freshen up the image of the brand and make the product more distinguishable on the shelf. Additionally, the new packaging is supposed to position Dobrawa as a brand for the whole family, including little children, babies and breast-feeding mothers.

The new design of the packaging also involved a change of print technology previously used offset printing has been replaced by flexography. As far as graphic design is concerned, Studio DN has modernized the logo of the brand and implemented some changes to the layout of individual packaging and film multi-packs.

Dobrawa in new packaging is already available in stores.