Red Bull launches ‘Champions’ edition can
Following the success of the double Formula 1 Championship win of Red Bull Racing this season, Red Bull have announced the launch of a Limited Edition 473ml Champions Can to celebrate the team’s success and drive sales for retailers.
Following the success of the double Formula 1 Championship win of Red Bull Racing this season, Red Bull have announced the launch of a Limited Edition 473ml Champions Can to celebrate the team’s success and drive sales for retailers.
Available from next week, the Champions Edition will feature images of both Red Bull Racing drivers; Sebastian Vettel and Mark Webber and will help retailers capitalise on the success of the most exciting Formula 1 season ever seen.
Red Bull 473ml is the fastest growing SKU in the range at +136%1 and has 13th highest cash rate of sale of total soft drinks in impulse2, providing massive opportunities for retailers across the country to deliver incremental profit.
It’s the first time in the UK the design of a can has been changed, and what better time to do it then in celebration of a great achievement. With Sebastian Vettel winning the Drivers’ Championship in dramatic style and both he and Mark Webber helping Red Bull Racing record their first Constructors’ Championship, it made it a hugely successful year in the team’s short history.
Gavin Lissimore, Red Bull Strategy & Planning Manager says: “This is a really exciting piece of activity for Red Bull and the Sports & Energy category as a whole. It’s the first time in the UK we’ve ever changed the can design and will bring with it a host of sales opportunities for retailers.
“We expect to add incremental value to the category whilst exciting consumers by building on the increased awareness and success of the F1 victory, across our fastest growing SKU. We’d advise retailers to stock up and ensure they have good visibility in-store to capitalise on the opportunity.”
Source: Red Bull
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