Revolution in the Soup market: Campbell's Germany launches Range of Erasco Soups in CombiblocStandard 1,000ml packaging by SIG Combibloc

These finely puréed vegetarian soups are available in the varieties Summer Vegetable, Potato and Vegetable, Tomato and Vegetable and Pumpkin. The low-fat soups are packed with vegetables that are rich in vitamins A and B.

These finely puréed vegetarian soups are available in the varieties Summer Vegetable, Potato and Vegetable, Tomato and Vegetable and Pumpkin. The low-fat soups are packed with vegetables that are rich in vitamins A and B. They contain no artificial preservatives or flavour enhancers.

Soups are “hot” “These delicious carton-packed wellness soups play a major role in our innovation programme,” explains Sandra Theile, Senior Product Manager Soups at Erasco. “The 1-litre pack is especially aimed at families and anyone wanting to enjoy a balanced, healthy diet.“ The product launch is being supported with a wide-coverage TV campaign and POS promotions with product tastings.

Soups are one of the hottest new trend products in Germany. According to data, the market grew by 1.3 per cent to 563 million EUR in the year 2003. Campbell’s Germany is the clear market leader: in 2003, it held a market share of 32 per cent in the total soup market, 52 per cent for stews, 27 per cent for ready-to-serve soups and 55 per cent for instant soups.