Rexam provides a stylish solution for Osto 6

Pivovary Staropramen the number two brewer in the Czech Republic and part of the Interbrew Group recently teamed up with Rexam to produce a stylish bottle for the launch of its new beer brand - Osto 6. The new product is a light beer aimed at 'young and hip' beer drinkers in the Czech Republic aged between 18 and 35 who drink predominantly in pubs and clubs.

Pivovary Staropramen the number two brewer in the Czech Republic and part of the Interbrew Group recently teamed up with Rexam to produce a stylish bottle for the launch of its new beer brand - Osto 6. The new product is a light beer aimed at 'young and hip' beer drinkers in the Czech Republic aged between 18 and 35 who drink predominantly in pubs and clubs. To reflect the young and stylish personality of Osto 6 and appeal directly to its target market Rexam Glass Dongen has produced a 33cl longneck flint glass bottle, which maximises the visual impact of the light golden colour of the beer. The bottle also has a twist crown for easy opening, which in addition to t the longneck design, is a feature that is not commonly used in the beer segment. Three clear PSL labels are applied to the bottle on the front, back and the neck to give a no label look and further underline the fresh, modern feel of the product.