Rexam's Nea Neutral Lotion Pump Breaks Into Multi-Billion Dollar Haircare Market

The Rexam Nea lotion pump has entered the multi-billion dollar hair care product market with its selection by the John Frieda® hair care experts for its new Root Awakening® Strength Restoring™ Smoothing Lotion. Sleek, neutral and developed for the world’s most challenging formulations, the Nea pump has quickly become an international choice for makers of aggressive skin and facial care formulations. 

The Rexam Nea lotion pump has entered the multi-billion dollar hair care product market with its selection by the John Frieda® hair care experts for its new Root Awakening® Strength Restoring™ Smoothing Lotion. Sleek, neutral and developed for the world’s most challenging formulations, the Nea pump has quickly become an international choice for makers of aggressive skin and facial care formulations. It’s advanced, ergonomic design and complete neutrality appeals to a wider range of brand owners than ever – from prestige to mass, and from hand lotions to hair care. Published industry reports place the size of the innovation-driven retail hair care product market at $7.6 billion in the U.S. alone, and categorize it as the “champagne supernova” of the overall personal care industry, creating new trends, products and consumer interest.

Nea is elastomer- and metal-free, and engineered to provide the completely neutral formula flow required by products with natural ingredients, such as the new John Frieda® hair lotion, which promises consumers enhanced control and shine. “Brand owners in a wider range of product categories than ever see the new product development opportunities inherent in our Nea pump,” said Virginie Lemeunier, Product Manager – Lotion, Rexam Personal Care. “And this application also underscores the trend towards premiumization within the personal care market, as mass and masstige customers look for premium-grade packaging in their favorite brands.”  

Designed to handle even the most viscous, sensitive and natural skin care products, the Rexam Nea operates with the lightest fingertip pressure, Lemeunier said.  It is quick to prime, does not splatter or block and is available with actuators in a range of colors and transparencies, for optimal product development flexibility. Rexam supports the Nea with a fully-integrated, end-to-end production network throughout the Americas, Europe and Asia, for enhanced customization capability and reduced time to market. The John Frieda® brand is part of the Kao Brands Company’s portfolio.

Source: Rexam