Secondary Packaging

Secondary packaging for Froop is a 10mm thick cardboard box. The description/nomenclature has been getting more complex even for this simple type of pack and it can be more correctly described as a single wall corrugated container. Advantages are strength, its low weight, durability, as well as it being attractive in cost. This secondary package plays a role in wrapping/protecting, branding, cushioning, stacking, indexing and display. High display walls at side, low access at front contain and uphold tidiness and attractiveness while displayed on the chill cabinet. The color is natural tan/brown on the inside, orange on the outside, as orange stands out in the chill cabinet lighting. Print on outside is quick-drying, clear, smear and blotch resistant. It can supports marketing and promotion activities. The secondary package is often not seen by the consumer, but there is a tendency for the bigger volume discount stores to display the original package inside the secondary package, and it is more obvious in the German market in stores like Metro, Real, Lidl and Aldi for example. Knowing whether the secondary package will be used as a dispensing tray in the chill cabinet is a consideration when making a selection. The Muller tray goes for maximum visibility at the front with almost full pack and significant doubling and reinforcement of the sides. The front section is torn free at point of insertion into the chill cabinet display. The secondary pack is capable of resisting the load compression stresses and of retaining load stability of the pallet during transport operations. As cost reduction is an unending theme, the trend is to cut the cost of secondary packaging or get rid of it altogether. A decision maker has to consider the distribution requirements, the eventual retail display and whether the retailer is making a lot of investment in stacking and maintaining the store shelves as well as the style and design of the display. For now, this form of secondary packaging looks like it will keep its place. The box is die cut, glued and corrugated, and a box like this can be made into any shape required. A comprehensive manual of corrugated case styles has been published by the Federation Europeennedes Fabricants de Carton Odule (FEFCO) and it gives industry codes for a variety of styles to simplify communication. In secondary packaging the main driver is customization. So, reduce cost, achieve greater packing machine performance and support user market requirements.