Solo Cup Company and Dale Earnhardt Inc. Establish Licensing Deal to Create Custom Printed Cups and Plates

Solo Celebrates the 2005 Season with Dale Earnhardt Jr. Limited Edition Disposable Cups and Plates. Enthusiasts can celebrate race days this season and show their support for Dale Earnhardt Jr. with specially designed cups and plates from Solo Cup Company.

Solo Celebrates the 2005 Season with Dale Earnhardt Jr. Limited Edition Disposable Cups and Plates. Enthusiasts can celebrate race days this season and show their support for Dale Earnhardt Jr. with specially designed cups and plates from Solo Cup Company. These limited edition Solo(R) 18 oz. cups and nine inch plates feature Dale Earnhardt Jr.'s signature and trademark '8 printed in black and metallic silver. They are available at retailers nationwide through December 2005.

"Like the consumers who use our products on race day, Solo Cup Company is a big fan and proud sponsor of NASCAR," said Beth Dahlke, senior vice president, marketing, Solo Cup Company. "This licensing agreement with Dale Earnhardt Inc. allows Solo to provide fans with a unique collector's edition that's great for everyday use or for tailgating with friends and family at the race. We look forward to giving racing fans fun, creative products that help them demonstrate their passion for Dale Earnhardt Jr." Solo's Dale Earnhardt Jr. limited edition products are packaged and sold in distinctive Solo in-store displays. The red plastic 18 oz. Solo cups are sold in 18 count packages and the red Solo paper plates are sold in 38 count packages. Both are available at leading retailers.

Through 2004, Dale Earnhardt Jr. has 15 career victories in 183 Cup starts, ranking him 23rd among NASCAR's modern-day (1972-present) winner's list. He is the 2004 Daytona 500 winner and his six wins in 2004 were twice as many as his previous career-best season. Additionally, Earnhardt has earned six Bud Pole Awards, making him one of today's most sought after and celebrated NASCAR race drivers and athletes. Solo Cup Company is exclusively focused on the manufacture of disposable foodservice products for the consumer/retail, foodservice, packaging, and international markets with annual sales revenue of more than $2 billion.

Established in 1936 and headquartered in Highland Park, Illinois, the company has broad expertise in paper, plastic, and foam disposables. A global presence with facilities in Europe, Asia, and The Americas, Solo Cup creates brand name products under the Solo, Creative Expressions and Sensations names.