Appetite Creative launches back-to-school QR campaign with Suntop

Appetite Creative has partnered with fruit juice brand Suntop to launch a connected packaging experience in four Gulf countries to mark the back-to-school season. 

The Mega Back to School 2025 campaign features QR codes on Suntop products that lead consumers to register for a prize draw.

The prize draw offers rewards such as trips to Japan, PlayStation 5, tablets, Funko Pops, and digital wallpapers which everyone receives after registering. 

According to Appetite Creative, the campaign aims to develop a fun and engaging experience to drive sales and expand Suntop’s reach to include Gen Z consumers. 

The Mega Back to School 2025 campaign will run in four countries: Saudi Arabia, Oman, Bahrain, and the United Arab Emirates.

Jenny Stanley, managing director at Appetite Creative, says: “By using QR codes and branded landing pages, we can ensure fair play and track the progress in real time. It also gives us the chance for Suntop to gather valuable data, using custom branding and offer product cross-selling opportunities.” 

Data-driven engagement 

Appetite Creative says the web page tracks real-time interaction, such as buying habits, product preferences, average engagement time, age, location, scan rate, page views, number of users, return users, and social media shares. 

It will gather EU GDPR-compliant personal data to enable the brand to optimize its marketing campaigns. 

Omar Shehata, brand manager at Suntop, says: “As society increasingly embraces technology, it’s crucial to tailor marketing strategies to align with consumer preferences, maximizing the potential for impactful results.”

The 2025 campaign follows the success of its previous 2024 Tom and Jerry campaign, which achieved an 18% increase in sales.