Tesco is to make a radical change to its food packaging by moving nutritional labelling from the back to the front of packs.

The new look which will work along the same lines as Sainsbury s front-of-pack Wheel of Health system is set to be unveiled next week as Tesco aims to keep one step ahead of the Food Standards Agency by providing customers with better nutritional information. 

The new look which will work along the same lines as Sainsbury s front-of-pack Wheel of Health system is set to be unveiled next week as Tesco aims to keep one step ahead of the Food Standards Agency by providing customers with better nutritional information. It has been working on the concept since last September after the FSA criticised the industry for confusing consumers with misleading food labels. The FSA has now completed its own research into nutritional profiling and will soon decide how foods are to be classified in the future. Although consultation on signposting closed this week, the agency does not intend to release findings until after the general election on May 5. Labelling can help consumers make informed choices, the BRC will continue to warn against simplistic systems that run the risk of demonising foods that play an important role in a varied and healthy diet.