The updated design had to meet several targets: to preserve the continuity of the main elements of the existing recognizable package - the name, logo, graphic solution and brand-character mark, make the package more visible, emotional, informative and contemporary, and to make a significant difference in the design lines of juices and purees.
Baby food "Spelenok" offers a broad range of specialized products. Juices, fortified juices, fruit and vegetable purees, dried milk and dairy-free meals, children's water - a total of over 60 types of products for infants. Over 50% of the raw materials used in the manufacture of juice and puree "Spelenok" - it's fruits and vegetables are grown in the agricultural divisions of the company "Gardens Pridonia" and processed in their plants. Their raw materials are environmentally friendly - this is a serious guarantee of the stability of product quality and safety. The project re-design brand "Spelenok" engaged branding agency Depo WPF. The current design tm Spelenok was also developed by this agency in 2006.
A team of Agency:
- Creative Director - Alexey Fadeev
- Manager to work with clients - Love Alpatova.
Work on this project and the designers' gardens "Pridonia"- Natalia Andreeva and Leo Vakhrameev (label designed for a children's water "Spelenok.")
The updated design had to meet several targets: to preserve the continuity of the main elements of the existing recognizable package - the name, logo, graphic solution and brand-character mark, make the package more visible, emotional, informative and contemporary, and to make a significant difference in the design lines of juices and purees.
The new packaging design actively communicates with the customer, causing a joyful, good emotion, and reports detailed information about all important aspects of the child for the parents - the name of the product, its type and composition of the recommended age for introduction in the diet of the infant. The re-design has affected all existing categories, as well as new - water, which are clearly separated by color differentiation of different images and use of the brand character. Significantly help to navigate and designed functional "brand" was used in the original design of the "baby" items - a locomotive, carriages, a submarine. Tasty - useful in baby food "Spelenok" brand consumers know and appreciate, and in the new design the selection of the products necessary for the little ones will become much easier and more enjoyable.
Source: Gardens Pridonia
