In an attempt to "break through the competitive clutter on the shelf in the cold/cough aisle," according to Jenny Figueroa, associate brand manager for Cadbury Adams USA, Parsippany, NJ, the new Halls Max(tm) line of lozenges catches the eye in striking translucent polyvinyl chloride cartons. In bold colors of blue for the Menthol version and red for Cherry, the 18-unit cartons provide a shimmering glimpse of the soothing, blister-packed lozenges inside.
