United Biscuits savoury snacks in price-marked packs

09 Feb 2011

United Biscuits (UBUK), a leading manufacturer of snacks, biscuits and cakes, is pleased to announce the return of its great value range of savoury snacks with price marked packs.

Back by popular demand, UB has launched a huge range of 42p price marked packs across a selection of its top selling snacks, as well as 89p price marked packs on a number of KP Nut variants. Available now for retailers, the range meets their customers demand for great tasting and value products.

Tasty, great value snacks
The new selection of 42p price marked handypacks snacks include:

Hula Hoops 34g (Original, Beef, Salt & Vinegar, Cheese & Onion and BBQ)
Skips 17g (Prawn Cocktail)
Nik Naks 30g (Nice N Spicy, Rib N Saucy and Scampi & Lemon)
Wheat Crunchies 30g (Crispy Bacon, Spicy Tomato and Worcester Sauce)
Discos 28g (Salt & Vinegar and Cheese & Onion)
Frisps 28g (Cheese & Onion and Salt & Vinegar)
Roysters 28g (T-Bone Steak)

In addition to the price marked handypacks, UB has also launched a Hula Hoops Composite Case of 42p price marked packs including 24 x Salt & Vinegar and 24 x Cheese & Onion handypacks, which is available now from cash and carries and wholesalers.

As well as the range of 42p price marked handypacks, UB has announced a range of 89p price marked packs across its popular KP Nuts range, which includes:

KP Nuts (Salted) 90g
KP Nuts (Dry Roast) 80g
KP Jumbo Nuts (Salt & Vinegar and Spicy Chilli) 75g

This increased range of price marked packs are now available following the success of the price marked packs launched last year. Retailers have now an incredible selection of snacks to help them increase sales and provide a range of value for money snacks for their customers.

Research highlights that visible value is vital to shoppers and that 65% impulse purchases for crisps and snacks in convenience stores are due to promotion and packaging. A recent test with price marked packs generated a 13% increase in retail sales value. Retailers should make sure they take advantage of this opportunity to drive incremental sales by stocking the full range of UB’s snack Price Marked Packs. The 42p and 89p prices are clearly displayed on the packs to ensure stand out on-shelf.

Helen Warren-Piper, Marketing Director, Bagged Snacks, UBUK, commented: “We are dedicated to providing retailers with products that respond to their customers needs through innovation with new formats, products and promotions. During these tough times consumers are demanding greater value from the products they buy and this range of Price Marked Packs is a response to this growing need.

This new bagged snacks selection of Price Marked Packs will provide consumers with the value for money while also driving snacks sales for retailers. Retailers should make sure they are fully stocked in preparation to make the most of the sales created by this great value range of snacks.”

All the brands included within the Price Marked Pack range are already popular with consumers with Hula Hoops now worth £78m, Discos growing by 11% and Roysters by 16% , as well as KP Nuts, which is currently worth £42m and increasing by 8%. This increased promotional support will help retailers further boost their sales and profits.

Source: United Biscuits