Vendange Wine Cellars Announces New Packaging

01 Sep 2002

California’s Vendange Wine Cellars today announced a bold new package for its “fighting varietal” table wines, available in 750 ml and 1.5 liter sizes. The bottle now features a larger base label in classic cream, with the distinctive Vendange triangular label sporting a handsome “V” over a background of rich vineyard foliage. The updated graphics, a combination of classic and modern styles, enhances the Vendange appearance to match the quality of wine in the bottle. “We are thrilled with the new Vendange look,” said Vendange Brand Manager Sarah Cook. “Our goal was to revitalize the label and incorporate evolutionary changes while retaining the recognizable brand elements that hold equity for consumers. The new look affirms the product quality that we know exists in the bottle and its elegant style makes the brand suitable for any occasion.” The label redesign project was awarded to CF Napa, located in Napa, California. Dave Schuemann, Creative Director for the project, said, “Our goal in the redesign process was to maximize package effectiveness on the shelf to compete within the category, while raising the quality image and retaining positive design qualities associated with the label. The final product does just that and we are encouraged by the response the new package has seen this far.” Vendange wines are known for their clean varietal character, high quality, good value and wide selection. The newly packaged product is available on retail shelves nationwide and is priced at $4.99 per 750 ml and $8.99 per 1.5 liter. The full line of Vendange wines includes Cabernet Sauvignon, Chardonnay, Gamay Beaujolais, Merlot, Pinot Noir, Sauvignon Blanc, Semillon-Chardonnay, Syrah, White Merlot, White Zinfandel and Zinfandel. Vendange was introduced in 1987 as an on-premise brand and continues as one of the most popular by-the-glass offerings. In the last 10 years, Vendange has also taken off as a premier retail brand and currently produces the '1-selling Chardonnay and '2-selling Merlot in the United States (IRI Domestic Table Wine SKU Rank Report, Total US Food/Drug, Equiv. Volume Sales, Current 52 Weeks Ending 8/11/02). Vendange is made by Canandaigua Wine Company, a division of Constellation Brands, Inc. (NYSE: STZ, STZ.B). Canandaigua Wine, the world's second largest wine company, satisfies millions of consumers nationwide by providing quality wines for the enjoyment of everyday life. Canandaigua Wine produces, markets and sells more than 40 well known brands. Leading table wine brands include Alice White, Almaden, Columbia, Covey Run, Dunnewood, Inglenook and Talus. Constellation Brands, Inc. is a leading producer and marketer of beverage alcohol brands, with a broad portfolio of wines, spirits and imported beers. The Company is the largest single-source provider of these products in the United States, and both a major producer and independent drinks wholesaler in the United Kingdom.