The cat's out of the bag

Rexam Glass Bad Münder has produced a stylish new bottle for Catch the Cat, a new beer mixer from Flensburger Brauerei. The new product follows a European trend into beer mixers and is being packaged in attractive 33cl refillable imperial blue bottles. The stylish bottle has a paper label and a trendy swing-top closure. 

Rexam Glass Bad Münder has produced a stylish new bottle for Catch the Cat, a new beer mixer from Flensburger Brauerei. The new product follows a European trend into beer mixers and is being packaged in attractive 33cl refillable imperial blue bottles. The stylish bottle has a paper label and a trendy swing-top closure. The distinctive ‘popping’ sound when the bottle is opened is being used as part of the brands marketing campaign, which targets young German consumers aged between 18 and 25 years old. Catch the Cat is being sold through youth orientated outlets including clubs, bars and pubs as well as off-licences.