White Wave Uses Shrink Label From Seal-It for "Silk"

Seal-It's shrink label is being used by White Wave for the launch of its single serve soymilk product, "Silk." This new take-along bottle with vivid graphics in bright colors is printed by Seal-It on a rotogravure press.

Seal-It#s shrink label is being used by White Wave for the launch of its single serve soymilk product, "Silk." This new take-along bottle with vivid graphics in bright colors is printed by Seal-It on a rotogravure press. Shrink labels were the label of choice in order to produce an eye-catching shelf presence which will enable White Wave to effectively market this popular product in its new container. The 360-degree Seal-It label is gravure printed in 10 colors on heat shrink PVC with room enough for graphics, nutrition facts, bar code and tag line. Graphic designs are in red, blue and brown indicating the three most popular flavors, plain, vanilla and chocolate. Sharon Lobel, President of Seal-It states, "the realistic splash of soymilk shown on the graphics in addition to the glossiness of the label and bright colors makes this an outstanding package." The labels are put on by automatic equipment and shrunk in a heat tunnel conforming to the shape of the bottle and providing a dramatic look.