Carbonated Bitters From HAINDL´S Now In Attractive 33cl Beverage Cans From Ball

HAINDL´S Bitter Lemon, Ginger Ale and Tonic Water are now available in practical 33 cl (11-oz.) aluminum cans from Ball Packaging Europe. Distributor Rhodius Mineralquellen und Getränke GmbH & Co. KG has thus added a modern alternative to the range of containers associated with this famous carbonated bitters brand.

27 Feb 2013 --- All HAINDL´S cans are adorned with a QR (Quick Response) code which customers can scan using their smartphone camera in order to retrieve HAINDL’S web page. This provides extensive product information, including tempting cocktail suggestions for the company’s Ginger Ale, Tonic Water and Bitter Lemon – refreshing carbonated bitters traditionally used as mixers in long drinks such as vodka and lemon or gin and tonic.

Modern beverage cans offer attractive added value for the consumer – and in adopting this packaging option, RHODIUS is deliberately addressing a young, active, urban audience. It’s a demographic that shows a particular preference for these light yet resilient containers – not just for enjoyment on-the-go but also for their sustainability credentials. For the can is infinitely recyclable without any loss of material quality. Both aluminum and steel retain their integrity even after multiple remelts, enabling them to be reused without degradation. In Germany, 96% of all beverage cans are recycled, with obvious positive effects on the energy balance: Recovering beverage cans of aluminum or steel as a starting material saves up to 95% of the energy required for producing the new metals, with CO¬2 emission levels also being reduced by up to 91%.

Traditionally bitter – for the sweetest of enjoyments
Founded in 1865, HAINDL’S is renowned for successfully launching carbonated bitters onto the German market, gaining for itself an excellent reputation for refreshment with an adult taste. Originally, these drinks came from Britain, with various modifications being introduced as time passed. The most popular products in the category – Bitter Lemon, Ginger Ale and, with its distinct quinine taste, Tonic Water – quickly established a fan base in Germany. Still today, these carbonated bitters remain highly popular, with the market segment undergoing steady growth in recent years. A market research company reports, for example, that 2011 saw an increase in sales volume of over 14% compared to the previous year.

HAINDL’S has become part of Rhodius Mineralquellen und Getränke GmbH & Co. KG, which acquired the brand and distribution rights in 2011. At home in the Eifel region on the western border of Germany, this parent boasts annual sales of around 75 million euros and is one of the country’s leading bottlers – 2.2 million hectoliters of soda drinks and water roll off the RHODIUS lines each year. The company is known to the food retail trade, beverage wholesalers and the hospitality sector for its RHODIUS mineral water brand. Back in 1958, it also acquired the exclusive license for PepsiCo distribution in Germany. And now, with HAINDL’S Bitter Lemon, Tonic Water and Ginger Ale, Rhodius has added some time-honored carbonated bitters to its portfolio.