Innova Market Insights data shows a 13% increase in F&B launches with Reduced Material packaging claims between July 2020 to June 2025. Europe  accounted for the largest share (58%) of these launches, with the Standard Tray being the most common packaging type to feature this claim. Additionally, the Vacuum Pouch was the fastest-growing format with this claim.

Innova Market Insights data indicates a 3% CAGR in global snack packaging launches between July 2020 and June 2025. Asia was the leading continent. Over half of launches featured Flat Pouches, and plastic remained the most widely used packaging material. Packaging printed with vegetable-based inks also gained traction, registering a 149% CAGR over the same period.

Innova Market Insights data indicates a 5% average annual growth in climate-smart packaging launches between April 2020 and March 2025. Europe led these launches. Flat pouch was the top packaging type, while plastic remains the top packaging material.

Innova Market Insights data reveals an 11% increase in compostable claims for global food and beverage launches from April 2020 to March 2024. Over half of these compostable packaging launches occurred in Europe, with folded boxes being the most commonly used format. Carton material accounted for 58% of compostable packaging NPD.

Innova Market Insights data shows that from 2020 to 2024, F&B launches using reusable packaging grew by 18%. Europe led the trend, accounting for 62% of global launches. Bottles were the most common packaging format, while stand-up pouches experienced the fastest growth. Glass was the most used material, with reusable paper packaging also on the rise.

F&B packaging launches in Europe grew from 2020 to 2024, driven by consumer concerns about preserving food quality. The UK leads in F&B packaging launches, while Ireland has seen the highest increase. Recyclable packaging remains a top priority, with 26% of European consumers willing to pay more for it.

Innova Market Insights data reveals a 19% increase in F&B launches with Biodegradable Packaging from 2020 to 2024. Europe led with 41% of these launches, and Hot Drinks was the top category. Tea Bags and Coffee Pods were the leading packaging types for new global launches.

Innova Market Insights data indicates that Sustainable Packaging in F&B had a 2% growth from October 2019 to September 2024. Europe spearheaded the trend with 46% of launches. Bakery emerged as the leading category, and flat pouches were the preferred format. Globally, Recyclable Packaging was the leading environmental claim amongst sustainable NPD.

Innova Market Insights data indicates a 4% average annual growth rate in global confectionery launches between October 2019 and September 2024. Nearly half of these launches were packed in flat pouches, with plastic dominating as the primary packaging material — present in over 60% of launches. Notably, packaging printed with vegetable ink experienced significant growth.