How can digital technology help make reusable packaging at scale a reality? 

By Joshua Young, circular economy lead at PragmatIC Semiconductor 

Companies are exploring reusable packaging as a way to retain the benefits of plastic while lowering its environmental impact, but a lack of logistic infrastructure and item traceability makes scalability difficult. In this Expert View, Joshua Young, circular economy lead at PragmatIC Semiconductor, explains how ultra-low-cost flexible electronics and RFID/NFC technology can help to improve traceability.