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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Trends in dessert packaging
Jul 2026
Innova Market Insights data indicates a 9% increase in new dessert launches between April 2025 and March 2026. Among these launches, 44% feature recyclable packaging claims, while compostable packaging claims are growing the fastest. At the same time, consumers say they prefer resealable packaging when purchasing desserts.
Protein packaging reinvented
Jun 2026
Innova Market Insights data reveals that consumers find packaging very important when choosing meat and dairy products. Standard Tray and Flat pouch were the leading packaging types, while Cup emerged as the packaging category with the fastest rise in innovation. Bio-based material for protein launches had 21% growth from April 2021 to March 2026, opening the path to new packaging opportunities.
Pet food packaging trends
May 2026
Innova Market Insights data indicates that new pet food launches have gained ground, with 3% growth from 2021 to 2025. Most of these launches were packed in plastic, but metal packaging is also gaining traction. Nearly half of pet food launches were in standing pouches, while the use of folded boxes is increasing.
Eco-forward rigid plastic
Apr 2026
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.
