Britvic: Making contingencies for a disrupted UK beverage market
12 Mar 2019 | Britvic
UK FMCGs are fronting up to a range of difficult challenges, including uncertainty around Brexit and increased public and regulatory demand for more sustainable packaging. Speaking at Packaging Innovations 2019, Shameem Kazmi, Director of Research and Development at Britvic, explains how the UK beverage giant is making contingencies in order that it can continue to innovate in the face of these adversities.
