Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Nutrition & Supplement Delivery
Aug 2025
Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way win new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches.
Ice Cream & Dessert
Jul 2025
Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.
Trends in soft drink packaging launches
May 2025
Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.
Trends in pet food packaging
Apr 2025
Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.
