Trends in bakery packaging

Sep 2025

Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.

Nutrition & Supplement Delivery

Aug 2025

Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way with new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches. 

Ice Cream & Dessert

Jul 2025

Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

Soups & sauces packaging concepts

Jun 2025

Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.