White Label World Expo 2024 edition
Date
27 Feb 2024 - 28 Feb 2024
Location
Organizer
Fortem International
Website
Design & Branding
Transparent packaging shown to boost sales by enhancing psychological ownership
Recent research conducted by Bayes Business School and Vienna University of Economics and Business, Austria, reveals that transparent packaging can boost sales, as product visibility plays a key role in influencing consumer...
Design & Branding
China’s menstrual care brands refine packaging to boost shelf differentiation
In East Asia’s fast-moving consumer goods market for women’s menstrual products, there is a wide variety of packaging formats. To stand out on the shelf, it’s important to align with brand identity and appeal to...
Design & Branding
KitKat Panama introduces “Break Mode” packaging design for digital well-being
KitKat Panama has released its “Break Mode” confectionery packaging and portable Faraday cage that blocks smartphone signals, aiming to “transcend packaging’s traditional role” and “enable...
