Connected packaging is set to become increasingly prevalent in the industry, driven by regulatory pressure, the global transition to GS1, and brand-building. Packaging Insights sits down with representatives of Appetite Creative,...

Appetite Creative has partnered with fruit juice brand Suntop to launch a connected packaging experience in four Gulf countries to mark the back-to-school season. The Mega Back to School 2025 campaign features QR codes on Suntop...

Mascots on packaging can “demonstrably” influence consumer behavior subconsciously, driving them to select plant-based F&B products, according to a new study that looks into the significance of design...