Royal Avebe promotional graphic for PerfectaFILM PFAS-free plant-based barrier coatings for fibre-based food packaging
Home
Videos
James Cropper on how...

James Cropper on how color shapes packaging stories

09 Jul 2026 | James Cropper

Alison Rodwell, technical specialist for Paper and Packaging at James Cropper, talks about how color helps packaging tell authentic brand stories on the shelf, balance technical consistency with cultural meaning, and create an unboxing experience for online shopping. She also discusses popular visual trends in packaging design.

More videos

Image