Understanding the long tail of sustainable brand design
By Peter Matthews, founder and CEO of Nucleus, an international digital brand agency
As the effects of climate change become more violent, design is stepping up to become a crucial tool in the transition from capitalism to eco-capitalism, argues Peter Matthews, founder and CEO of Nucleus, in this Expert View. He explains that design-for-human-survival is already becoming a new field for the design sector, and integral to brand appeal amid growing greenwashing concerns.
PACKAGING & TECHNOLOGY NEWS
27 Mar 2024 --- Soft drink packagers face numerous challenges associated with the sector’s main materials: plastic, metal and glass. Each presents different production, waste management, and design problems that compound as... Read More
REGULATORY NEWS
EU Green Claims Directive: Parliament backs transparency law but elections could delay enforcement
13 Mar 2024 --- The European Parliament (EP) has voted in favor of the Green Claims Directive (GCD) that seeks to establish a verification and pre-approval system for environmental marketing claims to protect consumers. However,... Read More
RESEARCH & DEVELOPMENT
Top Packaging Trends 2024: “Digitalized Circularity” to transform industry waste management
21 Feb 2024 --- Innova Market Insights has announced its Top Packaging Trends 2024, with “Digitalized Circularity” taking the top spot. Incoming regulations, notably the UN’s Global Plastics Treaty and the... Read More
REGULATORY NEWS
18 Jan 2024 --- The European Parliament (EP) has approved a new directive banning greenwashing and deceptive product information to protect consumers from misleading marketing practices and promote sustainable choices. The... Read More
REGULATORY NEWS
UK regulator cracks down on FMCG industry greenwashing with Unilever under the microscope
14 Dec 2023 --- The UK Competition and Markets Authority (CMA) has escalated its efforts to curb misleading environmental claims in the consumer goods sector by launching a formal investigation into Unilever’s... Read More
PulPac: Adapting Dry Molded Fiber for the global market amid greenwashing crackdown
26 Jan 2024 --- We speak to the CEO of Swedish fiber-based packaging specialist PulPac, Linus Larsson Green, about the company’s plans for 2024. We discuss the spread of PulPac’s Dry Molded Fiber technology worldwide, legislative changes, the fight against greenwashing and pushback from the plastics sector.
Clevertech showcases solar powered depalletizing machinery
03 Aug 2023 --- Luca Carollo, business development manager at Clevertech, tells Packaging Insights about its de-palletizing solutions. Carollo says the company uses solar panels to power its machinery and defines itself as a green company that does not participate in greenwashing.
Interpack 2023: Aimplas talks material challenges amid EU’s PPWD revisions
18 May 2023 --- Aimplas is investing in R&D of natural polymers for single-use packaging to fit the European legislative changes. Lorena Rodriguez Garrido, packaging group leader at Aimplas, flags standardization of protocols for reusable packaging legislation and material waste stream pose challenges for food packaging. Additionally, the proposed Packaging and Packaging Waste Directive (PPWD) revisions will help resolve the industry’s greenwashing problem, she says.
EarthFirst Films by Sidaplax: Compostable F&B packaging evolving at “lightning speed”
13 Jul 2021 --- “It is such a great time to be in packaging,” says Chris Schaefer, senior marketing director at EarthFirst Films by Sidaplax. Schaefer shares updates on her company’s new home compostable food-grade films, including stronger and heat-resistant barrier films. She also highlights how PHA and PLA materials can inherently lower a product’s carbon footprint, and why science-backed evidence for compostability is crucial in preventing greenwashing.
TC Transcontinental targets home and industrially compostable packaging across US
22 Apr 2021 --- TC Transcontinental scored a Gold Award for Sustainability in the 2021 Flexible Packaging Achievement Awards Competition for its fully compostable coffee pod lidding and mother bag films. Rebecca Casey, senior vice president of marketing and strategy, weighs in on the compostable films greenwashing debate. She also shares her company’s plans to introduce compostable potato chip bags to the US next year.
Top Packaging Trends 2023: How can industry achieve the circular economy?
03 Jul 2023 --- As international leaders, civil society groups and environmental campaigners continue to negotiate legislative solutions to the global plastics pollution crisis, we look at Innova Market Insights’ Top Trends 2023, with “Plastics Circularization” ranking top. In this exclusive webinar, we debate the viability of turning our linear economy into a loop, whether this is even possible, and how start-up and mainstream packaging innovators are rising to the challenge. We discuss how circularity efforts are impacting greenwashing litigation, boosting renewable material sourcing, and how connected technologies and reusable designs are aiding the industry’s transition toward a more sustainable future.