Ecoveritas launches online analysis and reporting tool for maximizing packaging data value

20 Jul 2021 --- Packaging data specialist Ecoveritas is launching a sophisticated online analysis and reporting tool called Ecoview later this month for brands and retailers requiring a detailed breakdown of their packaging supply chain. 

The platform is described as a comprehensive digital tool providing users with complete transparency and accessibility to their packaging data at a granular level.

Stringent transparency requirements
According to Ecoveritas, in the past, compliance schemes and EPR data services have only been required to complete submissions in an accurate and timely fashion to ensure data stands up to governing body audits and the correct fees are paid.

In more recent years, the environmental landscape has shifted considerably for packaged goods producers, highlighting the problems of a linear plastic packaging economy.

New requirements for businesses have emerged, meaning more responsibility, accountability and activity around packaging metric data, Ecoveritas explains.

The more stringent requirements have presented many companies with the challenge of establishing quality packaging data resources accessible through a central mechanism.

Maximizing packaging data value
Even if they do have data, ensuring quality and interrogating the data requires skilled ongoing resources. Ecoveritas has developed the Ecoview tool to maximize the value of packaging data for external and internal stakeholders.

“At any point in time, users can view a high-level snapshot of their packaging products, enabling them to interrogate their data, see gaps and opportunities for improvement in their packaging operations, and benchmark progress to meet KPIs,” explains Josh Remi, commercial manager at Ecoveritas.

“Users can drill down into everything from packaging by polymer type, volume of recycled content by supplier and recyclability of materials, to plastic packaging tonnage by department and information about OPRL certification. It also provides information relating to branded and own-brand products.”

“Importantly, as we approach the implementation of the UK Plastic Packaging Tax, users of Ecoview can see their projected costs from April 2022 and easily identify, at the click of a button, where action can be taken to reduce their bill by both supplier and product.”

The UK government released draft legislation on a nationwide plastic packaging tax for public consultation in November. The legislation proposes a £200 (US$272) per ton tax rate for plastic packaging with less than 30 percent recycled plastic content.

User-friendly platform
Ecoview focuses on “the global picture” and has been designed for flexibility, providing in-depth analysis and reporting that will add value to users’ wider environmental sustainability objectives.

“The platform has been developed with users front of mind,” continues Remi. “In creating it, we have really focused on making life easier for brands and retailers as they try to navigate the increasingly important area of packaging compliance.”

“Not only does Ecoview give great packaging supply chain transparency but, on a practical level, it eliminates the need for dozens of Excel spreadsheets and puts all the data in one place, ready to access at any time.”

“Users can select any graphs or tables they need to create presentations and reports quickly and easily and simply bookmark specific data they may need to refer to more frequently. It’s a great step forward for the industry and we’re excited about the benefits it will bring to users.”

Edited by Joshua Poole

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