Abbey Well Spring Water Gets New Twist Bottle

Coca-Cola has unveiled a new ‘twist’ bottle format designed to encourage consumers to recycle the bottles. The company said the new design uses up to 32% less plastic than the previous bottle design, and features a new label with the wording ‘Recycle Me’ on the outside and a prompt to ‘Peel Me Here!’.

Coca-Cola has unveiled a new ‘twist’ bottle format designed to encourage consumers to recycle the bottles. The company said the new design uses up to 32% less plastic than the previous bottle design, and features a new label with the wording ‘Recycle Me’ on the outside and a prompt to ‘Peel Me Here!’. The reverse side of the label features further information on the brand’s new bottle and environmentally friendly credentials. Coca-Cola European Partners director of operational marketing Caroline Cater said: “We’re very proud to be the official manufacturer of Abbey Well Spring Water and with the water sector continuing to grow, it’s more important than ever to minimize our environmental impact and encourage more recycling.

“This new innovation is a positive step towards our commitment of reducing the carbon footprint of the drink in your hand, and driving positive sustainable contribution to both the environment and society.” Linda Crichton, head of resource management at WRAP, said: “This is another great innovation from Coke, reducing material usage whilst ensuring the bottle remains recyclable is really important for resource efficiency.  Reminding consumers that the bottles can be recycled is also really important.”

Source: Coca-Cola European Partners