New Look For Clover

Dairy Crest has revealed a new pack design for Clover, to emphasize the dairy spread brand’s simpler recipe. Due to hit shelves from late December, the new design hopes to drive greater stand out on shelf as well as promoting the brand’s health credentials.

Dairy Crest has revealed a new pack design for Clover, to emphasize the dairy spread brand’s simpler recipe. Due to hit shelves from late December, the new design hopes to drive greater stand out on shelf as well as promoting the brand’s health credentials. Neil Stewart spreads marketing manager at Dairy Crest, said: “Since moving to our ‘nothing artificial’ recipe last September, we have been winning new shoppers and growing share but we believe there is further growth to be unlocked through growing awareness of our great taste. The new packaging has performed well in consumer research, having strong stand out and driving increased consideration.” Clover is currently said to be worth £72.5m and purchased by 27% of UK households. Since relaunching in September 2015 with a new recipe, Clover is said to have attracted 75,000 new shoppers.

Source: Dairy Crest