ABSOLUT VODKA Salutes 40 Years of Pride with Limited-Edition Rainbow Bottle
World’s Most Iconic Vodka First to Offer LGBT-Specific Packaging.
Even though ABSOLUT VODKA celebrates pride every day, the world’s most iconic vodka is proud to pay special tribute to four decades of gay pride with a limited-edition ABSOLUT Pride bottle that marks the 40th anniversary of the Stonewall Riots. The special bottle package, which features a hopeful rainbow design that has become an iconic symbol of gay pride, honors the men and women who stepped out of the bars and fought back on the streets of New York City’s West Village during the summer of 1969.
“In An ABSOLUT World, everyone is encouraged to be true to themselves,” said Jeffrey Moran, Vice President of Multicultural Marketing, ABSOLUT Vodka. “That world is more colorful, diverse and respectful. As people celebrate Pride this year, we want them to be proud of who they are and let their true colors shine.”
Since 1981, ABSOLUT has been honoring pride and celebrating the achievements of the LGBT community. Through community-specific advertising, promotions and charitable contributions, ABSOLUT continues to be synonymous with vodka at gay and lesbian bars and living rooms from coast to coast. Now ABSOLUT becomes the first spirits brand to offer an LGBT-specific bottle at retail stores.
"With its history of sponsorship of LGBT advocacy groups and LGBT themed advertisements, ABSOLUT is one of our community's greatest allies," said Neil Giuliano, President of the Gay & Lesbian Alliance Against Defamation (GLAAD). "This year GLAAD celebrates the twentieth anniversary of our partnership with ABSOLUT, which has directly funded our media advocacy initiatives and enabled us to change hearts and minds with stories about the lives of LGBT people."
The limited-edition ABSOLUT Pride bottle, containing a 750ml bottle of ABSOLUT VODKA, is available in select markets beginning in April.
Source: Pernod Ricard
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