The Active & Intelligent Packaging Industry Association (AIPIA) has unveiled the Interactive Brand Packaging Network (IBPN), an initiative aimed at redefining packaging as a strategic media and consumer engagement channel.The IBPN aims to build an industry-wide ecosystem that elevates packaging from its role as a product container to a touchpoint in media and marketing. The initiative will formally launch at the AIPIA & AWA World Congress in Amsterdam, the Netherlands, on June 23–24.
