06 Nov 2023 --- Air up has launched a new reusable bottle line for the European market made with Eastman Tritan Renew that aims to eliminate single-use plastic waste. Tritan Renew is made with 50% certified recycled content using Eastman’s molecular recycling technology, which breaks down hard-to-recycle waste plastics into their molecular building blocks to create new polymers. Air up is a German company whose refillable bottle system replaces flavored drinks widely available in single-use plastic bottles while providing a satisfying drinking experience. It is the “world’s first” refillable drinking system with retronasal smell, where plain water is flavored through scent. “Our approach is to create high-quality products that not only appeal to consumers but also lead to an impact on society and the environment. Our new bottles made with Tritan Renew are a powerful example of how we are actively working to create change with Eastman, a leader in circular materials innovation,” says Lena Jüngst, co-founder and chief evangelist of Air up.