All4Labels scales intelligent labels and QR-based packaging solutions for anti-counterfeiting

02 Sep 2022 --- All4Labels Global Packaging Group is expanding its intelligent QR solutions and cloud services with the launch of a brand called QR-Marketing. The move is intended to ensure greater customer engagement and combat counterfeiting. 

“All4Labels acts as a pioneer in [environmentally] sustainable and digital packaging solutions. QR Marketing combines these two pillars by offering comprehensive solutions to connect physical products with digital content to our clients and beyond. Intelligent packaging solutions enabling brand protection and customer engagement will be key for brands to stay ahead of gray markets and their competitors,” says Adrian Tippenhauer, CEO at All4Labels.

By founding QR-Marketing, the company aims to strengthen its position in the label printing market, while enabling a comprehensive range of secure and intelligent solutions for labels and packaging.

Enhanced brand protection 
QR Marketing combines modern IT software skills with All4Labels’ existing expertise in digital printing. It specializes in the generation, management and analysis of unique ID Tags, which can be integrated into the label or packaging design due to variable data printing. 

This capability offer enables applications such as brand protection, user verification of integrity, gray market monitoring, track & trace solutions, 24/7 shopping in retail, personalized marketing measures to increase customer engagement. 

The brand enables applications such as brand protection, user verification of integrity and gray market monitoring. “We are very pleased to further expand the portfolio of intelligent solutions of All4Labels together with the QR Marketing unit and to offer our customers real added value,” says Nicolas Günther, managing director at QR Marketing and All4Labels Smart + Secure.

“Thanks to innovative ID Tags and Cloud Services, QR Marketing makes it possible to interact with consumers, personalize the user experience and protect products and brands from counterfeits.”

Anti-counterfeiting news 
In other packaging advancements boosting supply chain transparency, Antares Vision and Edgyn partnered to deliver a comprehensive authentication solution to help combat counterfeiting in the pharmaceutical industry. 

Antares Vision is integrating Edgyn’s Adfirmia solution into its production line, cloud and mobile applications, providing customers with authentication capabilities in addition to its existing traceability software. 

Meanwhile, Marchesini Group and Sea Vision Group have developed a technology for the serialization, aggregation and traceability of blisters when separated from their cartons, which are important for combating drug counterfeiting and avoiding potential health risks. 

The two companies have launched the Integra 720V robotized blister line, the BLA 420 CW high-speed labeler, and the complete Track & Trace software solution developed for the pharmaceutical industry in the areas of Industry 4.0, environmental sustainability, safety and product traceability. 

Last month, researchers at Purdue University, US, developed an edible “security tag” embedded into medicine to expose counterfeiters. The tag acts as a digital fingerprint for each drug capsule or tablet, using an authentication technique called “physical unclonable functions” – or PUF – which was originally developed for information and hardware security. 

PackagingInsights spoke to Young Kim, associate professor at Purdue University’s Weldon School of Biomedical Engineering, about the need for these security tags in the pharmaceutical industry. 

Edited  by Sabine Waldeck

By Natalie Schwertheim

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