Alvalle Launches New UK Variant And Pack Design

Chilled soup brand Alvalle Gazpacho has introduced a new 250ml variant to the UK market, as well as a refreshed pack design. The company hopes the new format will “provide retailers with a new and healthy offering for their shoppers, perfect to accompany a meal or as a daytime snack”.

Chilled soup brand Alvalle Gazpacho has introduced a new 250ml variant to the UK market, as well as a refreshed pack design. The company hopes the new format will “provide retailers with a new and healthy offering for their shoppers, perfect to accompany a meal or as a daytime snack”. Caroline Wilding, marketing manager for juices at parent company PepsiCo UK, said: “We’re delighted to be expanding in the UK with this new 250ml format and we are confident Alvalle will replicate the success it’s had in Mediterranean Europe.” The Alvalle Gazpacho range retails from £2.49 to £4.08.

Source: Alvalle