Amcor PET raises German sports drink packaging bar
News stories about PET packaging’s growing adoption by producers around the world must be like a knife to the heart of traditional aluminium packaging manufacturers but no more so than in Germany.
News stories about PET packaging’s growing adoption by producers around the world must be like a knife to the heart of traditional aluminium packaging manufacturers but no more so than in Germany.
Adding to their current woes Nestle Group German Subsidiary Powerbar Europe has recently launched the premium sports drink Powerbar Hydro Plus packaged in Amcor PET aseptically filled Am Guard multi-layer PET. The 75cl bottle features a dimpled area for enhanced grip and an embossed logo at the head of the container but as Amcor’s German sales director calmly points out it’s the combination of the PET polymer’s inherent properties that bodes ill for future of competing formats.
PET is ideal for this type of product Innovations include barrier properties heat set technology. Excellent product quality extended shelf life the consumer convenience of light un breakable packaging and the brand enhancing characteristics of crystal clear material.
