Apple Rush Co., Inc. Introduces a New Flavor, New Logo and New Packaging to Its Organic Juice Product Line
The new packaging is unique and is reminiscent of when some soft drinks came in real wooden crates. Both the 4-packs will be shipped and sold with the wooden box design, marked with the Company's new logo.
21 Jun 2010 --- Apple Rush Co., Inc. is pleased to announce that the Company is about to launch a new marketing campaign that will feature the Company's newly designed logo and packaging and will also tout its newest flavor - Blueberry. The new logo uses the familiar apple shape with the Company's name in the center, but it now clearly denotes that the product is Organic with the placement of the word above the apple. The new packaging is unique and is reminiscent of when some soft drinks came in real wooden crates. Both the 4-packs will be shipped and sold with the wooden box design, marked with the Company's new logo, which creates the feeling of a product you may find in the produce section.
The new blueberry flavor is targeted to be launched this fall and will be available in bottles in all of the Company's market areas. This organic product will contain real blueberry juice. Blueberries are literally bursting with nutrients and flavor, yet very low in calories. Recently, researchers at Tufts University analyzed 60 fruits and vegetables for their antioxidant capability. Blueberries came out on top, rating highest in their capacity to destroy free radicals.
"With all the product selection on a store shelf trying to get the attention of shoppers, it is more important than ever to have a product image that consumers are drawn to," stated Robert Corr, CEO of Apple Rush Co., Inc. "As we continue to expand our presence in the market, it is important that we upgrade our packaging design. The Apple Rush product line now has the right packaging to target the produce section, the main area of focus for our company."
