Bebo tubs provide all the ingredients for a great pack

Custom-moulded tubs from RPC Bebo Nederland are being used by Unilever Bestfoods the Netherlands for Wokmenu, a range of five fresh Eastern ready meals retailing in Holland under the Conimex brand. Wokmenu is the first product from Unilever Bestfoods the Netherlands for this market in Holland and offers an innovative spin on the ready meal format.

Custom-moulded tubs from RPC Bebo Nederland are being used by Unilever Bestfoods the Netherlands for Wokmenu, a range of five fresh Eastern ready meals retailing in Holland under the Conimex brand. Wokmenu is the first product from Unilever Bestfoods the Netherlands for this market in Holland and offers an innovative spin on the ready meal format. The ingredients are packed separately to maintain freshness and flavour, and are designed to be mixed in a wok and heated for five minutes. Unilever Bestfoods the Netherlands was attracted by RPC Bebo Nederland’s expertise in manufacturing containers that met its requirements for both excellent barrier protection and transparency. Four rectangular tubs, thermo-formed in extra-clear polypropylene, have been produced to pack the rice, vegetables, meat and sauce. The tubs are packaged in a full colour carton sleeve to emphasise the premium nature of the brand and stand out in the crowded chill cabinet. Wokmenu was launched with a high-impact advertising campaign in magazines and on Dutch television.