Bespoke Cheese Solution by RPC Superfos

03 May 2013

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A custom-designed small pack for Taverna white cheese from RPC Superfos Nordic Region offers a large surface area for brand display.

Danish dairy company NORDEX FOOD is a white cheese specialist with significant exports to Europe, the Middle East and a handful of overseas markets. The dairy company wanted to supply the Nordic markets with blocks of white cheese from its Taverna range in norm-breaking, value added packaging.

NORDEX FOOD invited a number of suppliers to make their proposals for the packaging. Part of the brief was that the pack should contain 200g, but still give a visible facing on the supermarket shelves.

“RPC Superfos came up with a solution which was spot on and perfectly matched our ideas,” says NORDEX FOOD’s Commercial Development Manager Martin Pedersen.

“The elegant shape has never been seen before in the cheese category and despite the relatively small amount of cheese, the packaging comes with a big surface that allows fantastic facing. It is small, tall and slender.

“We wanted a small cup with a new and different visual appeal,” he continues. “At the same time we wanted to keep a large surface on the packaging to be able to reach out to our customers from the supermarket shelves through clear visual communication.”

The RPC Superfos solution ideally demonstrates that a small pack does not automatically mean a small surface for visual communication with customers; it all depends on the shape, design and artwork.

The company delivered a packaging design that has a slight resemblance with a flask and thus a large surface for decoration and branding. Opening and closing is easy, thanks to a tiny flap on the lid. Even people with arthritic hands find it trouble-free to handle the packaging. The cheese in the Taverna range, 200 gr, can now be found at major supermarkets in Denmark and Finland.

Martin Pedersen describes the cooperation with RPC Superfos as impeccable. He appreciates the pragmatic approach to the brief and the solution from RPC Superfos.

“We have worked together on this bespoke solution in a very good way. RPC Superfos came up with many fine suggestions and we are happy with the final result.”

NORDEX FOOD won a gold medal at the Cheese Contest World Championship 2012 in the United States with a goat cheese from the Taverna range - packed in the bespoke packaging solution from RPC Superfos Region Nordic.

Source: RPC Superfos