Birds Eye’s latest packaging innovation
The UK’s best selling frozen food producer, Birds Eye, is launching revolutionary re-sealable ‘zip lock’ packs next month for its 1.52kg Field Fresh Garden Peas and 1.2kg Field Fresh Petits Pois.
The UK’s best selling frozen food producer, Birds Eye, is launching revolutionary re-sealable ‘zip lock’ packs next month for its 1.52kg Field Fresh Garden Peas and 1.2kg Field Fresh Petits Pois.
As the market leader in the supply of frozen Peas and Petits Pois in the UK, Birds Eye continues to drive innovation in the market by providing a convenient, ‘easy to store’ solution that helps prevent the long-standing problem of keeping bagged products properly sealed while in the freezer.
A cutting edge technology for the frozen aisle, the new zip lock is set to cause a real stir in-store, particularly in the run up to Christmas when the category is at its most active.
The new launch will be supported throughout November and December with a prominent above-the-line campaign.
Brand Manager, Matt Blackmore, says: “Re-sealable packaging seems like an obvious and straightforward idea for the frozen category, but, following a significant investment in development, arriving at an affordable and effective solution is a genuine innovation. We’ve all had those moments at home where you open the freezer to find a flood of peas have escaped the bag and we are extremely delighted to have found a feasible, convenient fix for our consumers.
“Launching at this time of year, our aim is to help shoppers in their preparations for Christmas as they stock up on freezer staples ahead of all the festive gatherings and surprise visits. Retailers should take advantage of this excellent sales opportunity by drawing attention to the launch in store and driving footfall to the aisle.”
Birds Eye Garden Peas (1.52kg) retail at £2.99 and Birds Eye Petits Pois (1.2kg) retail at £3.29.
Source: Birds Eye
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