BJ's Wholesale Club replaces coffee can with flexible Fres Bag
BJ's Wholesale Club, a membership-only warehouse club chain in the US, is replacing its private label Berkley & Jensen 100% Colombian ground coffee can with the new, flexible Fres Bag.
BJ's Wholesale Club, a membership-only warehouse club chain in the US, is replacing its private label Berkley & Jensen 100% Colombian ground coffee can with the new, flexible Fres Bag.
The new design by coffee packaging innovator Fres-co will help BJ's reduce the cost of materials while the bag's one-way degassing valve will deliver a fresher and more flavorful brew.
BJ's coffee buyer John Gorham said the new packaging format will enhance the product presentation at Club level while preserving the quality and freshness of the coffee.
Fres-co coffee market manager Chris Burger said compared to cans, and even other bags, Fres Bag original one-way degassing valve better preserves the coffee's flavor while the Corner Seal technology gives the package a firm, compact feel that ships efficiently and looks great on store shelves.
Combined with a wide-mouth opening and less expensive materials, Fres Bag offers major gains as a can replacement. The package helps in enhancing the product's perception by giving it a more premium and high quality appearance, Burger said.
Source: BJ's Wholesale Club
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