Blue Ice gets a facelift
14 May 2012

Blue Ice Vodka, a 21st Century Spirits brand, recently updated its label.
Blue Ice Vodka, a 21st Century Spirits brand, recently updated its label.
Design firm Flowdesign further refined the label to correlate with the distinctive look and texture of the bottle while maintaining the complementary relationship between the look, feel and taste of the potato-based vodka, the company says.
The redesign includes the use of a simpler font, targeted copy and a bolder blue background to help the branding pop, Flowdesign says.
Source: 21st Century Spirits
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