Boost Unveils Plain Packaging For Protein Range

Boost has launched a plain packaging format for its protein range of drinks, as it claims the protein category is growing faster in the convenience channel than anywhere else. Boost sales director Al Gunn, said: “Having seen a huge demand for our price marked protein products, we felt was the time to offer our customers a plain pack version to give them more flexibility.”

Boost has launched a plain packaging format for its protein range of drinks, as it claims the protein category is growing faster in the convenience channel than anywhere else. Boost sales director Al Gunn, said: “Having seen a huge demand for our price marked protein products, we felt was the time to offer our customers a plain pack version to give them more flexibility.” The brand is supporting its protein variant with a consumer campaign called #MyNextSteps, which asks consumers via social media to post a fitness challenge they would like to achieve. So far, 10 consumers have been chosen to take part in a 12-week program to meet their goal and improve their overall health and fitness. Their progress is being documented on Protein Boost social media channels. Protein Boost 310ml retails at £1.49.

Source: Boost