Bottles get custom sleeves vending-style

Renowned Paris department store Galeries Lafayette puts more pop in champagne gift-giving, allowing buyers to personalize bottles with custom sleeve labels applied on-site using a new vending-style sleeving machine.

Renowned Paris department store Galeries Lafayette puts more pop in champagne gift-giving, allowing buyers to personalize bottles with custom sleeve labels applied on-site using a new vending-style sleeving machine. Running through December 2004, Sleever's MySleeve® program at Galeries Lafayette gave holiday shoppers the opportunity to personalize labels for a 20-cL (6.76-oz) bottle of Pierrel Champagne Brut. Through the promotion, not only were customers able to add their own greeting to the front of the sleeve label, but they were also given a choice of four festive Christmas and New Year's label designs from which to choose.