Britvic Launches £1 Robinsons Squash PMPs For Limited Time
Britvic Soft Drinks is launching Robinsons squash in limited edition £1 price-marked packs (PMPs), available through the wholesale channel while stocks last.
Britvic Soft Drinks is launching Robinsons squash in limited edition £1 price-marked packs (PMPs), available through the wholesale channel while stocks last.
The PMP will be available across a wide variety of flavours including Orange, Apple & Blackcurrant, Summer Fruits, Pineapple, Mango & Passion Fruit and Orange & Pineapple, the newest addition to the PMP format.
Britvic GB marketing director Kevin McNair said: “We are very excited to see the new Robinsons PMP hit the shelves as it presents an incredible sales opportunity for retailers.
“PMP packs drive positive price perceptions and are the ideal offering to entice shoppers on key missions. Retailers should make sure they stock up on this self-executing offer while stocks last to recruit new Squash shoppers and drive sales in store.”
Source: Britvic PLC
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