Burton’s To Launch Cadbury Creme Egg Biscuits PMPs
Cadbury Creme Egg Biscuits are set to return with a new £1 PMP in 2016. Cadbury Creme Egg Biscuits will be available in the traditional 6-pack format (RRP £1), but will be joined by a new £1 PMP 6-pack, available from 1st January 2016 until Easter Monday (28th March)
Cadbury Creme Egg Biscuits are set to return with a new £1 PMP in 2016. Cadbury Creme Egg Biscuits will be available in the traditional 6-pack format (RRP £1), but will be joined by a new £1 PMP 6-pack, available from 1st January 2016 until Easter Monday (28th March). Both SKUs are available in shelf-ready packaging of 12.
The product is back by popular demand for a third year, after delivering £1.7m RSV in just 13 weeks, 1st January to 5th April 2015, and bringing new shoppers to the Creme Egg portfolio. The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters to entice and attract shoppers.
“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point,” says David Costello, head of customer category management at Burton’s Biscuit Company.
Source: Burton’s Biscuit Company
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