Cadbury Dairy Milk Launches PMPs to Convenience Retailers
Cadbury Dairy Milk is bringing more joy to convenience retailers in May, with the launch of £1 promotional price-marked tablets.
Cadbury Dairy Milk is bringing more joy to convenience retailers in May, with the launch of £1 promotional price-marked tablets. The new £1 (RRP) promotional PMPs aim to help independent stores make the most of shopper excitement surrounding these favourite products at the same time as capitalising on the advantages of price-marked packs. Research suggests that stocking PMPs can be beneficial to independent retailers, and that they could increase impulsive purchasing. The majority of retailers believe that PMPs sell faster than standard packs and use them to save time pricing in store.
Matthew Williams, marketing director at Mondelez International, said: “As the leaders of the tablet category, we are launching promotional PMPs at the desired £1 mark to help retailers drive further tablet sales in store.
“By offering products that consumers love as PMPs, retailers can give customers the reassurance of clear pricing whilst taking advantage of consumer loyalty to the number one chocolate brand in the UK.”
Source: Mondelez International
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