Casa Rex Creates New Packaging Design For Dove Advanced Care Range

Casa Rex, the multi-awarded international design consultancy with offices in Sao Paulo and London, has just developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. The project consisted of the redesign of the variants in aerosol, roll-on and sticks formats for Dermo Aclarant and Hair Minimizing. 

Casa Rex, the multi-awarded international design consultancy with offices in Sao Paulo and London, has just developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. The project consisted of the redesign of the variants in aerosol, roll-on and sticks formats for Dermo Aclarant and Hair Minimizing. The visual identity  had to take into account the advanced functional attributes offered by the range the recovery of natural skin tone for Dermo Aclarant; and that lasting feeling of having recently shaved, for Hair Minimizing. Casa Rex worked on the visual structure of the packaging, retaining key characteristics that identified the deodorant range and adding new inspiring elements that are intrinsic to premium contemporary visual codes. “For the aerosol version, for example, the chromatic color palette was reduced, and the cap and bottle were coordinated with a pearlised finish, resulting in an overall concept that is clean and uncluttered.” says Gustavo Piqueira, head of the design consultancy as well as the creative director on the project.

Source: Casa Rex